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Marketing Your Store

Marketing Your Store

Fetlife Marketing Tips

Fetlife is extremely well suited to what is called "Viral Marketing". People follow more links from their friend's profiles (and spend more time on those sites) than click on Fetlife banners. Yes, we run 13,000,000 banner ads a month. However, if you use some or all of these techniques, we could even get more traffic from friends following links on friend's pages than the banner ads will bring us.

These are some basic marketing strategies to use on Fetlife

  1. To make a live hyperlink to your store on Fetlife, use the following format: [All Things Kink][http://www.allthingskink.com/index1.php] You MUST include the http or the link will not work.

    Live links can be posted in your writings, in your profile, in picture comments, in discussions and in wall comments.


  2. Track your links! Use the service http://www.bit.ly to shorten your URL’s. If you join (for free), you can create separate tracking codes for each link (groups, picture comments, wall comments, etc.) that will tell you how many people click on that link.

  3. Ask everyone who buys from you if you may send them a Fetlife Friend Request.

  4. If they do allow you to send them a friend request, post a comment on their wall thanking them for the purchase and insert a link to that product in your store (or your store only if it was a one of a kind) in that comment.

  5. Email them pictures of the item they bought to post on their profile. If they do add one of your pictures to their profile, post a comment to that picture and provide a link to the item in your store (or your store only if it was a one of a kind).

  6. Post regular comments on your wall. In these, describe new products you’ve added to your store or your store itself. Again, use live tracking links.

  7. Ask your customers to refer their friends.

Other ideas (I haven’t tried these, so they may or may not work), more to follow

  1. Consider adding a link to your store below your name whenever you make a comment on any picture or discussion such as below. You might want to check with the group owners or moderators; they might not care for that.

    Coyote

All Things Kink


Non Fetlife Marketing

  1. Join other BDSM related websites and post a link or banner to your store.

  2. Blogging – Almost all blogs allow you to include a link to your website. Find some relevant blogs and post comments now and then. You might consider setting up a schedule and doing two blog comments a day on different blogs. Don’t repeat them too often. Here’s a Google search for “BDSM Blog Directories or Lists”

  3. Link to related websites. Many sites want you to trade links and you won’t be able to do that with your store. Others don’t care.

  4. Use Twitter (www.twitter.com). We are doing all of this with some success.

    Some Twitter ideas:

    1. Ask buyers to follow you on Twitter and offer to follow them.
    2. Use a service such as http://twitterfeed.com/ or www.socialoomph.com to set up automated feeds of your products. Using a site like this, you can have all of your product links and the store link included in a feed and Tweet one of them, say, every two hours (or whatever interval you choose). USE YOUR bit.ly tracking links!!!
    3. www.socialoomph.com will allow you to set up an automated message to be sent out to all new followers on Twitter. Make it an invite to your store, using a tracking link.
    4. Search for BDSM related Twitters and follow them. Many of them will follow you in return.


We’ve started to do all of the above, sending Tweets about each new store and each new product. Every click through counts!

5. Start a mailing list and send out a newsletter.

People who have bought from you are easier to sell to!!!

Blogging, getting links to your store on other sites and Tweeting will ALL increase the search engine visibility of your store. For a brand new site, we’re already getting quite a bit of search engine traffic. If you follow the “Non-Fetlife” marketing tips above, everyone will benefit. You (and the site as a whole) will get more direct traffic, we’ll get more vendors and content and that will give more visitors a reason to come back and see us again.

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